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About Us

As-salamu alaykum (peace be upon you).

We are family run business based out of Toronto, Canada and are dedicated to offering Premium Hijabs at the most affordable prices.

Sarah in Arabic means Pure and Source of Happiness.

It reflects the core philosophy and vision behind our brand, and encapsulate the essence of modesty, elegance, and joy that we try to infuse into our hijabs.

"Pure" signifies our commitment to crafting hijabs with the utmost quality, using premium fabrics and exquisite craftsmanship.
We strive to provide our customers with hijabs that are not only beautiful but also pure in their essence and purpose.

"Source of Happiness" represents our belief that wearing a hijab can bring joy, confidence, and a sense of empowerment to women.
We want every woman who wears our hijabs to feel a radiant happiness that comes from embracing their individuality and expressing their unique style.

Additionally, Sarah carries cultural significance and heritage, as it is a name deeply rooted in Arabic tradition.
We wanted our brand to honor and celebrate the rich cultural heritage of hijabs, while also resonating with women from diverse backgrounds within Canada and around the World.

It aligns perfectly with our brand's values of purity, happiness, and cultural appreciation.

We believe that premium quality should be accessible to all at a price that's not heavy on our wallets, which is why we strive to keep our prices competitive without compromising on excellence. Do check our Price Match Guarantee.

And finally, our brand name, Sarah, is a heartfelt expression of gratitude to Allah (S.W.T) for blessing us with a precious gift - a little princess named Sarah. It serves as a constant reminder of our gratitude and appreciation for the blessings bestowed upon us.

We currently operate as online store only, through this website and we have presence in social media such as Instagram and Facebook. Show your support by following us over there and share your reviews and feedback. 

Thank you for choosing us as your trusted source for premium hijabs.
We are honored to be a part of your modest style evolution with elegance and look forward to serving you with the utmost dedication, care, and affordability.